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Privacy Policy

Riverbend Renovations LLC Effective Date: April 14, 2026

At Riverbend Renovations LLC, we take your privacy seriously. This Privacy Policy explains what information we collect, how we use it, and what choices you have when you visit our website at www.riverbendrenovations.com ("Website") or submit an inquiry to our team.

By using this Website, you agree to the practices described in this policy.

1. Information We Collect

A. Information You Provide Directly

When you fill out a contact form, request an estimate, or otherwise reach out to us, we may collect:

  • Your name, email address, phone number, and mailing address
  • Details about your project, including scope, timeline, and budget
  • Any other information you choose to share in your message

B. Information Collected Automatically

When you visit our Website, certain data is collected automatically through cookies, tracking pixels, and analytics tools, including:

  • Your IP address and general location
  • Browser type, device type, and operating system
  • Pages visited, time spent on site, and actions taken
  • Referring website or source (how you found us)
  • Session recordings and heatmap data (see Section 5 for details)

2. Tools and Third-Party Services We Use

We use the following third-party tools to operate our Website, manage leads, and run advertising campaigns. Each of these services may collect data about your visit or interaction with our Website.

HubSpot We use HubSpot as our customer relationship management (CRM) platform. When you submit a form on our Website, your information is stored in HubSpot and used to respond to your inquiry and manage our communications with you. HubSpot also places tracking cookies on our Website to help us understand visitor behavior. For more information, visit HubSpot's Privacy Policy at hubspot.com/legal/privacy-policy.

Google Analytics and Google Tag Manager We use Google Analytics to understand how visitors use our Website, including which pages are visited and how long visitors stay. Google Tag Manager is used to manage tracking scripts on our Website. This data is aggregated and does not identify you personally. For more information, visit Google's Privacy Policy at policies.google.com/privacy.

Google Ads We run advertising campaigns through Google Ads. Google may place cookies or use pixels to track conversions and serve ads to people who have previously visited our Website (remarketing). You can opt out of Google's ad personalization at adssettings.google.com.

Meta Ads (Facebook and Instagram) We run advertising campaigns through Meta. The Meta Pixel may be active on our Website, which allows us to measure the effectiveness of our ads and show relevant ads to people on Facebook and Instagram. For more information, visit Meta's Data Policy at facebook.com/privacy/explanation. You can manage your Meta ad preferences at facebook.com/ads/preferences.

Microsoft Clarity We use Microsoft Clarity to better understand how visitors interact with our Website. Clarity records anonymized session data, including mouse movements, clicks, and scrolling behavior, through heatmaps and session recordings. This data helps us improve the Website experience. No personally identifiable information is captured through Clarity. For more information, visit Microsoft's Privacy Policy at privacy.microsoft.com.

Bing Webmaster Tools We use Microsoft's Bing Webmaster Tools to monitor our Website's performance in Bing search results. This tool collects aggregated data about Website traffic and search visibility.

Google Search Console We use Google Search Console to monitor our Website's performance in Google search results. This tool provides aggregated data about search traffic and does not collect personal information about individual visitors.

3. How We Use Your Information

We use the information we collect to:

  • Respond to your project inquiries and provide estimates
  • Follow up on leads and manage our client relationships through HubSpot
  • Improve the usability and performance of our Website
  • Measure the effectiveness of our advertising campaigns
  • Send you relevant updates or project-related communications
  • Comply with applicable legal obligations

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

4. How We Share Your Information

We may share your information in the following limited circumstances:

  • Service providers: We work with trusted third-party vendors (such as HubSpot, Google, and Meta) who help us operate our Website and run our business. These vendors are contractually required to protect your information and use it only as directed by us.
  • Legal compliance: We may disclose information if required by law or in response to a valid legal request, such as a court order or subpoena.
  • Business transfers: If Riverbend Renovations LLC is acquired, merged, or transfers its assets, your information may be included in that transfer. We will notify you of any such change via a notice on this Website.

5. Cookies and Tracking Technologies

Our Website uses cookies and similar technologies, including tracking pixels and session recording scripts, to operate our Website, analyze traffic, and serve relevant advertising.

Types of cookies we use:

  • Necessary cookies: Required for the Website to function properly.
  • Analytics cookies: Help us understand how visitors use the Website (Google Analytics, Microsoft Clarity).
  • Marketing cookies: Used to track the effectiveness of advertising and serve relevant ads (Google Ads, Meta Pixel, HubSpot).

You can manage or disable cookies through your browser settings. Note that disabling certain cookies may affect Website functionality or your experience. You may also opt out of interest-based advertising through the Digital Advertising Alliance at optout.aboutads.info or the Network Advertising Initiative at optout.networkadvertising.org.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, manage active or potential client relationships, and comply with applicable legal obligations. You may request deletion of your information at any time by contacting us directly.

7. Your Rights

You have the right to:

  • Request access to the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your information, subject to applicable legal obligations
  • Opt out of marketing communications at any time by clicking "unsubscribe" in any email we send or by contacting us directly

Connecticut residents may have additional rights under the Connecticut Data Privacy Act (CTDPA). If you have questions about your rights or would like to submit a request, please contact us using the information in Section 10.

8. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policy of any site you visit.

9. Children's Privacy

Our Website is not directed at children under the age of 13. We do not knowingly collect personal information from children. If we learn that we have inadvertently collected information from a child under 13, we will promptly delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.

11. Contact Us

Questions about this Privacy Policy or how we handle your data? We're happy to help.

Riverbend Renovations LLC 30 Falls Rd., Moodus, CT 06469 Email: carson@riverbendrenovations.com Phone: (860) 966-7780